Model Normalization
Real-world appliance data is messy. Model numbers arrive with trailing suffixes, inconsistent casing, extra punctuation, and brand names spelled a dozen different ways. Model Normalization cleans all of this automatically on every API call — no preprocessing required on your end.
What it does
Fix messy brand and model strings from real-world CRM data before they hit your database.
Example Request
GET Internal (applied on all lookups) Authorization: Bearer YOUR_API_KEY
How it works
- Your system sends raw input as received from CSR, form, or import
- ApplianceAPI normalizes the model: strips suffixes, fixes casing, resolves brand aliases
- The cleaned identity is used for lookup, matching, and verification
- You get back consistent, deduplicated data regardless of input quality
Why it matters
- Handles WRS325SDHZ/04, WRS325SDHZ01, and WRS325SDHZ identically
- Resolves brand aliases: sub zero, Sub-Zero, SUB ZERO, SUBZERO all map correctly
- Corrects common brand misspellings: WHILRPOOL, THERMADOOR, FRIDGIDAIRE
- Improves deduplication across your database and reporting
- Reduces false negatives from formatting differences in lookups
Who uses it
- CRM data cleanup
- Batch import normalization
- Consistent brand names
Current availability
Model Normalization is live and applied automatically on every API request. No separate endpoint call needed — normalization is built into all lookups, verification, and enrichment workflows.
Related features
Start using this feature
Join the waitlist for API access. Launching Spring 2026.