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Brand Normalization API
Resolves brand name variants, misspellings, and abbreviations to canonical forms on every API call. Handles 130+ brand aliases and common misspellings like WHILRPOOL, THERMADOOR, and FRIDGIDAIRE. No separate call needed — normalization is built into all lookups.
What it does
Map brand aliases, misspellings, and variants to canonical brand names. Clean up messy CRM and dispatch data.
Example Request
GET Internal (applied on all lookups) Authorization: Bearer YOUR_API_KEY
How it works
- Your system sends a raw brand name as received from CSR, form, or import
- ApplianceAPI resolves the input through 130+ alias mappings and misspelling corrections
- The canonical brand name is used for all downstream lookups and matching
- Your system receives consistent brand names regardless of input quality
Why it matters
- Handles sub zero, Sub-Zero, SUB ZERO, SUBZERO as identical brands
- Corrects 13+ common misspellings: WHILRPOOL, THERMADOOR, FRIDGIDAIRE, SAMSUMG
- Maps abbreviations and parent companies: GE → GE, KA → KitchenAid
- Improves database deduplication by standardizing brand names across records
- Reduces false negatives from inconsistent brand entry in lookups
Who uses it
- CRM data cleanup
- Dispatch intake normalization
- Database deduplication
- Import standardization
Current availability
Brand Normalization is live and applied automatically on every API request. No separate endpoint call needed. 130+ brand aliases and 13 misspelling corrections are built in.
Related features
Model Normalization
Fix messy brand and model strings from real-world CRM data before they hit your database.
Model Verifier
Validate model numbers before dispatch. Catch typos and invalid entries before they cause bad service calls.
Model Lookup API
Identify appliance brand, type, and title from a model number. Normalize messy CRM data.
Start using this feature
Join the waitlist for API access. Launching Spring 2026.